Scene 1: We see a woman dressed in 1970's inspired attire applying Great Lash Mascara. She places the mascara on the table in front of the camera and turns to leave. Before she is completely out of frame she quickly turns back and grabs the mascara and places it in her purse before going completely out of frame. This scene will be filmed as a medium shot, in order to see both the actor and the mascara in question. The goal of this scene is to show how Great Lash is a mascara people have kept coming back to even nearly five decades later. This scene will be filmed in a bathroom.
Scene 2: In a long shot a woman dressed in clothes inspired by the 80's walks towards and then to the right of the camera. The scene cuts back and forth between the long shot and an extreme close up of the eyelashes with mascara on them. The extreme close up will be shot from both at eye line level and at a high angle. The goal of this scene is to 1. Show how the product will look on eyes, and 2. Show the confidence this product can bring. This scene will be shot in my bedroom, to show the actress passing through the house as the product passes through time.
Scene 3: In another medium shot a woman dressed in 1990's clothing walks to the right and past the camera. For this scene I wanted to incorporate my favorite part of my house, a big window wall, into the shot. So the actor will pass in front of the window wall. The goal of this scene is to show how Great Lash will keep on through tears, water and smudging, just as the woman carries on past the camera.
Scene 4. In this scene we see a woman in y2k inspired fashion walking down in outdoor staircase. This scene starts out a low angle but gradually tilts up to an eye line level angle as she walks down the steps. Like in scene 2 this scene cuts between two shots. The second shot is an extreme closeup of the bottle of mascara filmed using a tilt. The goal for this scene is to draw a point of comparison to the fashionable woman and the iconic pink and green mascara tube by filming them in similar ways.
Scene 5: The woman is now dressed in contemporary clothing and is walking towards a door. The camera follows her in a medium tracking shot as she walks towards and opens the door. As she stands in the doorway the camera cuts to a close up of her face, then she winks and closes the door behind her. This scene will be filmed in my courtyard by the door. The goal of this scene is to once again show the product up close while also showing how it is a fun product and brand through the wink.
Scene 5: The door fades to black and shows the Maybelline logo. A slogan, like "Maybe she's born with it, Maybe it's Maybelline." or "5 decades strong" will appear under the logo.
*Each scene should last approximately 6 seconds.
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