For my project I will be doing a Maybelline commercial. Maybelline commercials are some of the most common commercials I see on television. Most of the commercials follow a standard formula.
-Show gorgeous models walking around a glamorous set wearing your product and perhaps applying it.
-Smooth voice over tells you about the incredible product being sold. Listing the benefits of using it.
- Show brief images of the product without the models. This is often done in the beginning and near the end of the commercial.
-The score of these commercials is somewhat sensual. Sometimes it will be smooth but intense orchestrations. Other times it will be a softly sung pop ballad.
- The camera cuts between close-ups and wide shots. Extreme close-ups are also prevalent when the product is being applied or needs to be shown off.
Conventions in Maybelline commercials include the following.
Saying the name of the brand and product out loud. Almost all maybelline commercials are for a specific product rather than the entire brand. So it is important for the commercial to make sure the audience is aware of what product is being sold. Maybelline does not have a simple, commonly recognized logo like the bitten apple or the nike swoosh, so in order for the audience to recognize the brand it must be said aloud or shown on screen.
Maybelline commercials make heavy use of ethos. By using models the commercial makes the audience feel insecure. Which would prompt them to buy the make-up in order to look like the beautiful women on the screen.
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